Top Marketing Agencies in Atlanta

It’s imperative that you understand the  Strategic Marketing Program (SMP) Works.  One of the tenets of our SMP is evaluating and analyzing your outside perception versus your inside reality.

There are two sides to your business; when the outside perception of your organization is an accurate reflection of an amazing inside reality, you can monopolize your marketplace.  Strategic Marketing Consultants focuses on both sides of your business, the inside reality and the outside perception.  We find that these two sides of a business are rarely aligned.

In fact, we venture to say that the crux of all marketing problems – including yours – can be summed up into one simple statement: Most companies’ outside perception is NOT an accurate reflection of their inside reality.

What Strategic Marketing Consultants does, first and foremost, is fix that problem.

What if you could change your marketing message in your collateral materials, your ads, your website, your online marketing and:

• Increase the number of leads you generate by 435 percent
• Increase the quality of those leads, and
• Increase your closing ratio from a paltry 7% to a healthy 43%?

And what if you could do this without changing how much money you spend?  You don’t have to hire a celebrity to say they do business with you.  In fact, you don’t have to do anything substantially different.  All you have to do is change what you’re saying and how you say it so that it works better.

Whose fault is it when your marketing is fragmented, produces little or no measurable results and is virtually guaranteed to drain your bank account?  I say it’s your marketing agency’s fault.  At Strategic Marketing Consultants we realize creating an effective marketing system is a significant investment for your company.  We also know that your plate is full just running your business, not trying to learn how to market your business more effectively.  That’s why one of the top marketing agencies in Atlanta we’ve committed ourselves to overcoming every problem you will face at any other marketing agency – to ensuring you are not only better than any of your competitors, but that you out-market them as well. 

Evaluate your inside reality

When it comes to your inside reality, we want to know ‘What is your expertise?’  ‘What makes you truly unique in the marketplace?’  The answers we often receive to this second question virtually all fall short.  They’re often loaded with platitudes – which don’t make you unique.  They make you sound like everyone else.

Evaluate your outside perception

Why do your current customers do business with you? 

What makes you unique in the marketplace? 

What is important and relevant to your customers and prospects when it comes to what you provide?

How can prospects differentiate you based on your marketing and advertising? 

DISCOVERY (steps 1 – 6)

These questions are designed to help you determine your target market’s Hot Buttons and pinpoint what the relevant issues are so you can effectively educate and build a case.  Answering these questions is the first step in writing powerful marketing, and must be completed prior to writing headlines, Master Letters, or lead generators.  Answer these questions as fully as possible.

The Qualification question: Under what circumstances do your typical prospects start to think about buying what you sell?

The Customer values question: What things are important to your prospects when buying what you sell?  What would cause me to get on the educational spectrum at Point A?  List as many possibilities as you can think of, without worrying about the order.  Consider both the product/service itself and the buying process.  Then think in terms of what the prospects want AND what prospects want to avoid.  Ask your existing customers, publish a web poll and ask people.  (If you see some things on the customer list of values you don’t currently provide, then you have some innovation opportunities.

Need to Know Question: What are the relevant and important issues that a prospect needs to be aware of when making a decision?

Case Building Question: What do you do to give the customer what he wants?

Evidence Question: What would the typical prospect need to see or hear to feel like they had enough information… and be in control of making the best decision possible?

What are your prospect’s hot buttons – what is important and relevant to them?

Brainstorm powerful hot button words to use

Brainstorm headlines

Brainstorm sub-headlines

HEADLINES

The headline is the first opportunity you have to interrupt the prospect.  Since you only have about a split second to interrupt the prospect, you’d better make sure that your headline has activators in it… and that the activators are based on things that are important or relevant – or in other words, HOT BUTTONS.   Hot Buttons are words and phrases that describe familiar problems that the prospect is feeling, so that their reticular activator will latch on to them and snap them from Alpha Mode into Beta Mode.  In print advertising – magazines, newspapers, print ads, etc. – the headline is printed at the top, usually in large letters.  In radio and television, it’s the first sentence spoken.  In brochures, websites and marketing collateral it’s the first thing the prospect sees.

We typically write 100 – 200 headlines for our consulting clients to find the few REALLY powerful ones using all three methods.  The reason we use all three methods is first, it takes a lot of writing to get those really, really, REALLY powerful ones that truly interrupt the prospect and make them pay attention.  Second, you’re going to need all those headlines to complete all those marketing pieces you’re going to create.  You’ll need headlines for lead generators, reports, hopper systems, etc.  You can use a headline more than once, but over the course of a marketing campaign, you’re going to need a lot of different headlines to continually test which ones work best.  Third, a lot of headlines will give you the ability to mix and match them in a lot of ways to see which ones work best together.  You’ll find that some headlines interrupt, some engage and some do both.  You’ll need to have a full quiver of headlines to mix and match to come up with the optimal usage and order.

What to do now?  Tell us about your project.