Posts from February, 2015

The reality is that advertising costs the same whether it is created strategically or not.  Any ad costs you the … Read More →

Why would you not test every ad? The huge increase in response this ad brought in drove home the importance … Read More →

Always Be Testing As I have previously said, when you test one marketing variable against another, you will find that … Read More →

Let’s Take a Look at What Happened and How This Marketing Blunder Could Have Been Prevented Based on the title of … Read More →

IT’S NOT NUCLEAR PHYSICS, BUT. . . You may be thinking that this idea of testing seems so obvious that … Read More →

Strategy #2: Marketing Decisions – Never Make a Major Marketing Blunder Again In his classic book Think and Grow Rich, … Read More →

Cost Effective, Not Expensive (This is the continuation of a previous post.)  You’re probably wondering how I could pull this … Read More →

ARTICULATE YOUR ADVANTAGE (IDENTITY) An air conditioning repair company I know of in Phoenix harnessed the power of their Identity and … Read More →

STRATEGY #1: How To Stand Head And Shoulders Above Your Competition Unique Selling Proposition: How To Stand Head And Shoulders Above Your … Read More →

Do You Really Know What’s Your USP (Identity/Advantage)? Your USP should be developed around your strengths and your competitors’ weaknesses. … Read More →