First Page of Search Results – Would You Like to Know How to Ensure Your Site Shows Up There?
Start with understanding how your ideal customer perceives your type of business. Face it; most people are NOT thinking about you, your business, your product or your service 99.99% of the time. They’re thinking about themselves, their business, their customers and their own challenges.
What problems are your prospective customers experiencing?
Having been in the marketing and advertising business for over 20 years, I know ...
Traction Trumps Everything
(No pun intended)
No matter what type of business you have, whether it is brick and mortar, online, or a combination of the two, no business can thrive or even survive without effective marketing and advertising to generate traction.
So why do so many business leaders focus the majority of their time, efforts and capital on the products or services they provide and so little on the marketing and advertising required to enable their prospective customers to know they even ...
Like Video, Social Media, and Mobile to Acquire New Customers and Dominate Their Markets
The “New” New Media
What’s new today is the norm tomorrow and yet, after nearly 10 years of increasing relevance, social media, video marketing, and mobile phone ubiquity are still being “discovered” by SMBs.
What we call “new” media is becoming the industry standard, and so many businesses that long put off investing their advertising dollars here are piling on.
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Become The Obvious Choice
Google the industry you are in and the majority of websites will look the same. It’s not that they are badly done; in fact, they all look vaguely generic. You click on a site and once you scroll through the platitudes, which you blithely ignore, you lose interest and click back to ... Read More...
Business owners looking to rule in their field know they can’t win the battle without putting the best possible internet marketing strategies to work for them. A perfect product, perfect sales people, and perfect traditional marketing can take you very far, but they won’t take you nearly as far today as they did before. Today, we’re going to discuss 5 powerful internet marketing strategies business owners should embrace, if they want to see what their ... Read More...
The key to learning how to become the obvious choice to do business with is to understand that no matter what you’re selling, whether it’s a product, service, brand, or idea, you are still selling yourself. Convincing people to buy YOU is much more difficult than convincing them to buy ... Read More...
Business owners looking to rule in their field know they can’t win the battle without putting the best possible internet marketing strategies to work for them. A perfect product, perfect sales people, and perfect traditional marketing can take you very far, but they won’t take you nearly as ... Read More...
There are 19 marketing channels from which a company can choose to find new customers.
There are nineteen customer acquisition channels companies can use to attract new clients. When going through channels, we recommend that you not dismiss any of them as irrelevant for your company. Each marketing channel has worked for companies of all kinds and in all different stages. Get one channel working that your competitors dismiss, and you can grow rapidly while they languish. Read More...
4 Strategies to Improve Your Sales Funnel
If you’re looking to pump up your inbound marketing bona fides, look no further; today, we’ll be covering 4 ways to construct a stronger sales funnel that you won’t want to miss. With the rapid decline of outbound marketing ... Read More...
Internet Marketing Strategies
Few aspects of inbound marketing matter more than the internet marketing strategies you utilize for link building. With regular Google updates upturning the status quo on a regular basis, those who fail to stay abreast of the shifting landscape can see their hard-earned traffic dwindle to nothing in a matter of days—or worse, see themselves on Google’s much feared naughty list. However, that doesn’t make it enough to chase blindly after algorithmic perfection, either; savvy marketers learn to ... Read More...