Digital Marketing Atlanta: How to Prepare Your Website for Google’s Page Experience Update 2021

It’s official now! Google’s page experience update has started rolling out slowly. According to Google, the rollout is very slow and expects the full rollout to occur by the end of August 2021. Additionally, it’s confirmed that Google will start using the page experience signals for eligibilities from June 17, 2021 (tomorrow). But, don’t fret! As this is a slow rollout, the experts of digital marketing in Atlanta believe this update doesn’t show huge ranking changes in Google’s search results.

“While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes.” – Google

What is a Page Experience Update – Digital Marketing Atlanta

Google’s page experience update focuses on creating a better browsing experience for users. In order to achieve this and improve the page experience score, the page experience update considers different signals. The webmasters can view their scores in the page experience report in the Search Console. The signals assessed by Google to improve the page experience score are core web vitals, mobile usability, security issues, HTTPS usage, and ad experience. However, the weight of these signals is confidential. Moreover, Google says that it will change and optimize the core experience signals every year.

The certified professionals of digital marketing in Atlanta believe AMP will no longer be a requirement for the web pages to be shown in the top stories carousel. This paves for the non-AMP content to get featured on Google News. Moreover, this update will be removing the AMP badge icons too.

The Timeline of Google’s Page Experience Update – Digital Marketing Atlanta

Mid-June

Google’s page experience update has started rolling out slowly now. However, here are a few Mid-June happenings that you must remember.

• The ranking change updated will be rolling out gradually.
• AMP will be no longer a determinant for top stories’ eligibility.
• Slowly, the AMP badge will start disappearing.
• Top stories carousel feature includes news content that meets the updated Google News policies and guidelines.
• AMP will also not be a requirement for the Google News app.
• Responsiveness, secure and safe search, and more will be a part of the Mid-June rollout.

August

Google confirmed that the full rollout of its Page Experience update would be completed by the end of August 2021. The end of August rollout includes all core web vital metrics. But there is one thing you must note that the page experience update that uses Core Web Vital metrics is different from Google’s core updates.

No Sudden Ranking Drop – Digital Marketing Atlanta

According to Google’s John Mueller, there will not be a sudden ranking drop in websites that have poor core web vitals score. In addition to this, he mentioned the slow rolling out of this update as a reason for no drastic changes in website rankings. The experts of digital marketing in Atlanta also consider Google’s Page Experience Update as a low-weight signal. And, they believe that there will not be a significant impact on rankings.

How to Prepare for Page Experience Update? – Digital Marketing Atlanta

More than three billion searches are conducted on Google. However, among the people conducting these billion searches, more than 75% of them never go beyond the first page of the search result. So, ranking high on search results is vital for your business to survive. With Google’s page experience update rollout, page experience is going to have high priority in the race for the top spot on Google’s search results. Moreover, the experts of digital marketing in Atlanta consider page experience as a part of Google’s ranking algorithm alongside other metrics. So, it’s high time to get your website prepared for the page experience update. Here we’ve listed a few tips to provide a great digital experience for your visitors.

Improve Core Web Vitals – Digital Marketing Atlanta

Core Web Vitals are the set of measurements used to enhance the user experience of a webpage. Apparently, this evaluates the mobile responsiveness, page speed, and stability of the webpage. Typically, a visitor loves web pages that load quickly, easy to use from any device or location, and provide a greater user experience. Core Web Vitals are all about page speed, and it divides speed into three metrics.           

Largest Contentful Paint (LCP) – Digital Marketing Atlanta

LCP is the time taken to load the majority of the page content. This is the time between clicking on a link and displaying a majority portion of the content on the screen to the user. So, if you want to appear in the good metrics of Google, your content must load within 2.5 seconds.

First Input Delay (FID)

First Input Delay determines the time taken before the user communicates with a webpage. The time taken should not exceed 100ms.

Cumulative Layout Shift (CLS)

The Cumulative Layout Shift determines the visual stability of the webpage. In other words, if the visual elements of your website move while loading the page, it can affect the user experience. Here the CLS is higher, and Google considers it bad for your website. The CLS must be less than 0.1 for a better user experience.

As a website owner, you must get all these metrics correct to improve the user experience. You need someone with technical knowledge to implement these best practices. So, get in touch with the certified professionals of digital marketing in Atlanta to assist you in improving Core Web Vitals.

Mobile Responsiveness – Digital Marketing Atlanta

Since March 2020, Google has prioritized site performance on mobile devices. As a result, mobile-first indexing has become the standard for all websites to rank high on search results. So, performing well and ranking high on Google’s search results depends on the mobile responsiveness of your website. In order to improve the mobile responsiveness of your website, it’s crucial to fix any mobile usability issues. You can hire an agency that specializes in digital marketing in Atlanta to identify, analyze, and mitigate these issues.

Safe Browsing

Do you want to improve your website’s page experience score? Then you must prevent harmful content such as malware, deceptive pages, and more. So, implement website security best practices to protect your website from malicious attackers. In addition to this, pay attention to Google’s security issues report on Search Console to track issues and address them quickly.

Summing It Up

Google’s Page Experience Update is rolling out slowly. The experts of digital marketing in Atlanta advise website owners to start preparing the website for it before the update is rolled out fully. It not only avoids any adverse action but also helps your website to move up in the search rankings. In addition to this, you must also serve your users with the most relevant content to provide the best user experience.

Are you looking for ways to improve the page experience of your website? It starts with the user’s first impression of your website. Strategic Marketing Consultants, an expert in digital marketing in Atlanta, help you optimize the page experience signals to improve your website performance and site ranking.