Content Marketing Strategy: Clip Markup, Seek Markup, and Other SEO Tips for Videos

Creating a well-structured content marketing strategy is the ultimate way to improve brand awareness and reach more audience. Video marketing is an essential part of content marketing strategy as it can spread your message in a simple way that is easily accessible to a large audience. Certainly, you can publish videos on YouTube or any other social network. Videos can also take other forms, including live videos, self-hosted videos, course videos, webinars, and more. According to a recent report, more than 85% of businesses use video as a marketing tool to reach their potential customers.

Why Should You Include Video Marketing to Your Content Marketing Strategy?

Videos are popular these days because they come in an easy-to-digest format, and there is no overload of information. Did you know people watch a billion hours of YouTube social video per day? This says it all! Videos are versatile and give us a real-life picture of what’s happening. Moreover, many marketers add videos to their content marketing strategy because they are easy to share across multiple platforms, entertaining, engaging, and improves ROI. Here we’ve listed a few reasons to include videos in your content marketing strategy.

Content Marketing Strategy – Explain Your Product

Let’s say you are launching a new product. You want to explain the unique features of your newly-launched product. What would you do? Probably, you would write a long blog explaining the features and benefits or print brochures or flyers. But who has the time to sit and read a long blog post? When you explain your product through videos, your customers have easy access to it. Moreover, it increases the user understanding of your product. We all know that customers will buy a product only if they understand it. So, explaining your product via videos and sharing them in multiple channels increases your leads and ROI.

Increase ROI

Depending on how well your video is organized and the quality of the content, including videos to your content marketing strategy helps in improving ROI. A recent research report reveals that more than 80% of marketers agreed a quality video gives them a good ROI. Unfortunately, many business owners avoid video marketing thinking it’s time-consuming and expensive. But there are advanced technologies available today that help you to create videos quickly within your budget.

Meet Content Marketing Strategy Objectives

Videos can be used in multiple ways to meet your content marketing strategy objectives. Firstly, you can post videos on YouTube to attract a solid audience base. Next, you can post videos as stories on several social media platforms such as Snapchat, Facebook, Instagram, and more to engage directly with your target audience. Also, hosting webinars are a better way to communicate with your potential audience. This helps in improving your brand engagement. In addition to this, you can also make use of live videos on social media platforms to enhance interactions with your potential audience. Moreover, it’s found that live videos get six times more interactions than regular videos. So, do you want to lose this big opportunity to interact with a large audience?

Video Content Marketing Strategy – Clip Markup and Seek Markup

Do you want to gain more visibility for your videos on search results? Then you must learn about clip markup and seek markup. Recently, I was searching for some workout tips, and I came across videos with key moments. This feature is more like navigating videos similar to chapters in a book. Highlighting key moments allows visitors to engage more deeply with your content and rewards your content marketing strategy efforts.

For instance, refer to the screenshot below.

Generally, structured data provides explicit clues about the page to the visitors. With Google prioritizing user intent, structure data play a vital role in serving users with the most relevant search results. Ultimately, this enhances the user experience while improving your website traffic. Similarly, Google uses structured data clip and seek markup to highlight key moments in a video.

Clip Markup

Clip markup manually informs Google what timestamp and label to use for the key moments feature. It provides information on segments or clips within the video. When you use clip markup, these segments are displayed in the search results, making it easier for the visitors to go to the part of the video that they are interested in.

In short, clip markup is marking important sections in your video manually that helps users to go to their points of interest quickly.

How to Use Video Clip Markup

Nest the properties in your VideoObject to tell Google about your timestamps and labels. For Google to choose a specific clip that you ask to use, Google must know the textual tag, starting time, and URL of the timestamp.

Seek Markup

Seek Markup allows Google to display key moments that are automatically identified for your video. But, you must tell Google how your URL structure works so it can link users to different points within your videos. Unlike clip markup, it calls for the search engine to identify and highlight the key moments.

How to Use Seek Markup

Similar to clip markup, you must nest the properties in your VideoObject to allow Google to identify key moments in your video.

Guidelines to Use Clip and Seek Markup – Content Marketing Strategy

• The video for the clip and seek markup must be 30 seconds long.
• Don’t use offensive language in the structured data.
• Add timestamp to the video description.
• Don’t add too many timestamps.
• Place each timestamp on a new line in the video description.
• The label must contain at least a single word.
• Make video publicly accessible.
• The video must allow a deep link other than the beginning of the video URL.
• You must add structured data to a page where visitors can view your video.
• No two segments on your video should share a start time.
• Allow Google to fetch your video content files automatically for seek markup.

Tips to Use Videos to Gain More Traffic – Content Marketing Strategy

An effective video content marketing strategy is not all about getting more views for your videos. Apparently, it must bring more traffic to your website from organic search. Here we’ve listed a few tips on using videos to get more website traffic.

• Embed videos on top-ranking pages. It allows you to get more visitors to your website.
• Create product videos that show off the benefits and main features of your product.
• Create how-to videos that educate visitors.
• Record a testimonial video for your business and add it to your website.
• Run online video ads that ultimately convert your advertising money into website traffic.

Wrapping Up

Video marketing has become more and more popular and affordable these days. With the latest advancements in technology, it has become easier to create videos quickly and within your budget. It’s a great way to promote your product or service, increase engagement, improve website traffic, and gain more ROI. So, it’s crucial to add video marketing to your content marketing strategy in 2021.

With more and more videos showing up in Google results, it’s essential for you to stand out from the crowd. Use structured markup to highlight your video results and improve click-through rates. Need help? Get in touch with our professionals at Strategic Marketing Consultants now.