Free Monopolize Your Marketplace CD Program
Listen To The Monopolize Your Marketplace
10-CD Audio Program
SEPARATE YOUR BUSINESS FROM THE COMPETITION
THEN ELIMINATE THEM
The foundation of the Strategic Marketing Program is based on the principles, strategies, and tactics developed by Rich Harshaw and Monopolize Your Marketplace (MYM). Everything you learn through this groundbreaking program applies to what we do and how we do it. However, keep in mind that this CD program was created in 2004 and we have refined nearly every aspect of our business model significantly over that time. Nevertheless, this program will acquaint you with the foundation of what we do and how we do it. Enjoy!
(MYM however, only works with companies involved in the home remodeling industry. Strategic Marketing Consultants works with businesses in ALL industries. We have only narrowed our target market to local businesses.)
MYM CD – Track 1 Everything You Have Ever Learned About Marketing is Wrong
CD 1
Track 1: Everything You’ve Ever Learned Is Wrong
Track 2: What You’ll Find On This Program
Track 3: Who Do You Take Your Advice From?
Track 4: What Is Marketing Supposed To Do?
Track 5: Inside Reality & Outside Perception
Track 6: History Of Advertising
Track 7: The Era Of The Brand Builders
Track 8: Platitudes Take Over
Track 9: Platitude Evaluations
CD 2
Track 10: Days Of Simple Selling & Confidence Gap
Track 11: Show Me 10 Good Ads And We’ll Quit
Track 12: The Marketing Equation – Introduction
Track 13: Interrupt
Track 14: Alpha, Beta, & Reticular Activator
Track 15: Finding The Prospect’s Hot Buttons
Track 16: Engage
Track 17: Educate And Offer
Track 18: Educate And Offer (continued)
CD 3
Track 19: The Educational Spectrum
Track 20: Case Study – Moving Company
Track 21: Case Study – Moving Company (continued)
Track 22: Case Study – Lasik Eye Surgery
Track 23: Implementing The Marketing Equation
Track 24: Qualification Question
Track 25: Customer Values Question
Track 26: Innovation – Easy As Asking
Track 27: Innovation Case Study
CD 4
Track 28: Need To Know Question
Track 29: Case Building Question
Track 30: Evidence Question
Track 31: Presenting Discovery Information As A Case
Track 32: Writing Powerful Headlines That Interrupt & Engage
Track 33: Headline Starters
Track 34: The Headline Bank
Track 35: The Master Letter
Track 36: Marketing Evaluation Worksheet
Track 37: Marketing Evaluation Worksheet (continued)
CD 5
Track 38: Marketing Evaluation Worksheet (continued)
Track 39: Creating An Advertisement – Ad Template
Track 40: Creating An Advertisement – Writing Effective Copy
Track 41: Industry Strategies – Service Providers
Track 42: Industry Strategies – Professional Service Providers
Track 43: Industry Strategies – Mass Retailers
Track 44: Industry Strategies – Specialty Retailers & Wholesalers
Track 45: Industry Strategies – Sells To End Users
Track 46: Tactical Implementation – Franchising Your Sales System
CD 6
Track 47: Defined Or Non-defined Target Market
Track 48: Identifying Appropriate Media
Track 49: Competitive Intelligence
Track 50: Dealing With Various Media
Track 51: Return On Investment Marketing
Track 52: Testing
Track 53: Marketing Tools
CD 7
Track 54: Sales Scripts, On Hold Messages
Track 55: In–Store Signage
Track 56: Follow Up Letters
Track 57: Hopper Systems
Track 58: Nurture Your Target Market
Track 59: How To Implement A Hopper System
Track 60: Knock Down Lists
Track 61: Your Tactical Plan
CD 8
Track 62: Your Tactical Plan (continued)
Track 63: Your Tactical Plan (continued)
Track 64: Perpetual Selling Strategies – Follow-up Offers
Track 65: Perpetual Selling Strategies – Free Offers
Track 66: Perpetual Selling Strategies – Frequency Programs
Track 67: Perpetual Selling Strategies – Club Memberships
Track 68: Perpetual Selling Strategies – Free Loss Leaders
Track 69: Joint Ventures – Hardware Store Joint Venture
Track 70: Joint Ventures – Consignments And Gifts
Track 71: Joint Ventures – Gifts
CD 9
Track 72: Joint Ventures – Endorsements
Track 73: Joint Ventures – Endorsements (continued)
Track 74: Joint Ventures – Endorsements (continued)
Track 75: Joint Ventures – Auto Dealership Example
Track 76: Upselling Strategies – Packaging Products & Services
Track 77: Upselling Strategies – Selling In Bulk
Quantities At A Discount
Track 78: Referral Systems
Track 79: Referral Systems (continued)
Track 80: 60 Second Elevator Pitches
CD 10
Track 81: 60 Second Elevator Pitches (continued)
Track 82: Case Study – Manufacturer, Part 1
Track 83: Case Study – Manufacturer, Part 2
Track 84: Case Study – Manufacturer, Part 3
Track 85: Case Study – Manufacturer, Part 4
Track 86: Case Study – Manufacturer, Part 5
Track 87: Case Study – Manufacturer, Part 6
Track 88: Why This Program?
Track 89: Why You?
10-CD Set Companion Volume in PDF format
What To Do Next: Schedule Your FREE Consultation!
We have a limited capacity for consultations, so please make sure that you note the time on your calendar and are in front of your computer and ready to go at the appointed time. WE WILL INITIATE THE PHONE CALL TO YOU.