15 Biggest Problems That Plague Virtually All Marketing

15 Biggest Problems That Plague Virtually All Marketing

15 Biggest Problems That Plague Virtually All Marketing

Of all of the 15 Biggest Problems, this is the most critical:

No strategic marketing plan – First & foremost, we fix this problem.

Once a business creates a strategic marketing plan, the next most critical item to overcome of the 15 biggest problems is this:

Use of platitudesWe ban platitudes from all of our client’s marketing.

No use of hot buttonsIn our discovery process we uncover what is important and relevant to your prospects and customers.

No use of activators – We use activator language in all of our client’s “Calls to action.”

Number Five of the 15 Biggest Problems is this: Nothing to facilitate the decision-making process (promise to educate) – We emphasize this as it is a key strategy in our Strategic Messaging Formula.

No case-building materials (special reports)One of our core fundamentals is the creation of videos, audios, and reports to help our clients move prospects along the Educational Spectrum.

Only targeting the “Now buyers”Our whole strategic process is about reaching 100% of your target market.

No pre-positioning toolsWe design and create pre-positioning tools for all of our clients as it is a way of breaking down the barriers and answering questions prospects are likely to have – even before they talk with any of our clients.

No sales-script – It is essential that you script your entire sales & marketing process so that it is repeatable by anyone who follows the system.

No professional audio recordings – Audio recordings or podcasts give a voice to your prospects and allow them to connect with you on an emotional level.

No or not enough professional videos for your websiteVideos are, quite simply, the most powerful form of communication that can be used for marketing by businesses. 

No professional portraits of you and your staffThe key here is “Professional” photos. It is essential you always look your best in all of your marketing.

No continuous search engine optimization in Google’s main indexKeyword optimized search is imperative for ALL businesses as prospects have so many choices of places to search for information about your company, and we cover them all.  In fact we include a service that synchronizes all your information across more than 50 sites and social media channels.

No systematized sales processFranchises tend to be more successful than your typical SMB because they have many systematized processes.

Although this is listed last, of the 15 Biggest Problems, Lack of a professional website that integrates all of the above – is critical to your long term success.

Every website we design and build includes strategically crafted content designed to optimize conversionability.  Plus, every responsive WordPress website we build for our clients is designed as a  so that your prospects can access your marketing information from any device.

 What to do next?  Learn more about our Effective Marketing Plan or the Two Sides of Your Business

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