The Strategic Marketing Program™ Defined; Outline for a Sample Marketing Plan.
As we begin to explain to you the Strategic Marketing Program™ realize that you have seen a little bit of it in action already. Before we started telling you about the program, we told you why you might need it. We identified the need. We set ourselves apart.
Strategic Marketing Consultants utilizes the proprietary Strategic Marketing Program™, which is a six-tiered system that has a specific goal. The goal is to take any local company and make it the leader in their industry within a year’s time. Here are the major features of the program and how they work to help your business.
The RULES have changed in marketing. You can’t just put up an ad in the paper or launch a generic website announcing to the world that you’re open for business anymore. Just being good in sales won’t cut it today. You’ve got to communicate with POWER!
Your Identity is REAL. This is “clear cut.” This is “as necessary as having a phone or computer in your business to communicate with other people.” If you don’t have what I’m talking about today – your IDENTITY… you’re not really even in business.
Your Identity is the HUB of your business. Identity is defined as “words, phrases, and images – articulated with Power, Passion, and Precision – that instantly and definitively communicates who you are, what you’re all about, and what customers can expect when doing business with you.
You’ve got to draw a line in the sand stating what you are – and what you are not.
Tier 2: The Strategic Messaging Formula™
The Strategic Messaging Formula™ is designed to make marketing more successful. The idea is to develop a marketing message built around what is important to the target market. This is a scientific method, utilizing data gathered from you about your inside reality; these are the things you already do that have made you successful, it’s what you do that works, it’s your dedication to your customers and your craft, it’s all those things you do that have gotten you to where you are now. It utilizes that information that is important and relevant to your customers and prospects. A good hot button-centric message can mean the difference between reaching out to your customers effectively or being completely ignored.
Tier 3: Comprehensive Internet Marketing Suite
As part of the Strategic Marketing Program™ we utilize a suite of advanced Internet marketing tactics. The idea is to come up with an online marketing program that is tailored to your business and that utilizes every technology and methodology available. This means utilizing video, automated lead capture techniques, working with multiple ways of engaging with potential clients and more. It also includes search engine optimization, which ensures that you are more visible in the search engines.
Tier 4: Systemized Sales Process
The Strategic Marketing Program™ does more than look at your message. It also looks at your sales approach. What we strive to do is make sure that your customers have a specific sales experience that is proven to get results. Then we systematize it so that every prospect or customer consistently receives the same messaging that guides them through your sales funnel.
Tier 5: Professionalized Image
You need to stand out among your competition as being the most professional business available. The Strategic Marketing Program™ heavily emphasizes branding and professionalizing your image.
Tier 6: Business Innovation
We start by innovating your company so that you provide products and services your target market really wants, but nobody else is giving it to them. It doesn’t matter what industry you are in. The Strategic Marketing Program™ utilizes formulas that have proven successful over and over again and that are designed in a way that makes them suitable for any type of business.
You should now go learn more about our Strategic Consulting service.
Or you may want to download one of our invaluable Free Marketing Reports.