3 Problems to Avoid When Designing an Effective Marketing Plan
If you’re a successful business owner, professional or entrepreneur and are searching for ways to dramatically increase your market share, I’d like to show you how you can dominate your local market and literally CRUSH your competition this year. In fact, I’d like to show you an effective marketing plan that will enable you to monopolize your marketplace using Strategic Marketing Program™.
My name is Shea Ellison and I am the President and founder of Strategic Marketing Consultants. We have been in the cross-channel marketing business for over 15 years. We do something truly unique in our industry in that we eliminate the 15 biggest problems that plague virtually all marketing. You see, nobody knows the right questions to ask when it comes to creating a marketing program that really works.
In a recent survey taken by business owners from the Atlanta Interactive Marketing Association, Atlanta Business Marketing Association and Loyalty 360, business owners expressed their biggest problems with their marketing. It was found that they experienced three major frustrations. I would like to show you these three problems and then tell you about a FREE report that will show you how to eliminate them all. The report will not only show you how to overcome these three biggest frustrations, but it will also show you how to dominate your local market within one year.
Three problems every business encounters with their marketing and advertising and in developing an effective marketing plan.
Inconsistent Messaging: Typically when most people think about marketing they automatically think about Tactical Marketing – all the mediums in which marketing is deployed such as newspapers, magazines, radio, TV, Internet, etc. Most people are oblivious of the Strategic Marketing side of the equation; that is what you say, how you say it and to whom you say it which is always more important than where you say it. The reality is that most marketing is fragmented, meaning that there is no cohesive message or comprehensive system handling your marketing for you. Instead, when you buy marketing or advertising, it is developed by the company creating the ad or marketing piece. Think back to the last advertisement or marketing collateral that you created for your company. What was it? A brochure a website, a printed ad, a radio spot – so, now let me ask you a question. Who created the final product for you? They did. The radio station created your radio spot. The magazine created your magazine ad. The graphics company created your brochure. The web design company created the website. The video production company created the content for your video. Right? Think about how fragmented that makes your marketing efforts. All those companies have different ideas about what your marketing message should be based on their limited experience. This is one of the root causes of why marketing doesn’t work. I’ll send you a FREE report that shows you how to eliminate this piecemeal process and how to develop a strategic marketing plan that will unify your marketing messages so that no matter where or how your prospects or customers touch you, they will always receive the same strategic messaging that allows them to come to the conclusion that “I would have to be absolutely CRAZY to do business with anyone else but you, regardless of the price.”
Inability to Measure Effectiveness or ROI: Do you sometimes feel like your marketing and advertising is a bottomless money pit? You hire an ad agency that asks what your budget is and then goes about designing creative or catchy ads that are designed to get the attention of your prospect and then imprint your company name through repetition. The problem is that virtually all ad agencies are still living in the ‘Big Brand’ era of the past. Back then, creativity and repetition became the calling card of big advertisers and their methods trickled down into other media. Starting back in the 70’s this became the no-brainer formula for market dominance for companies with the financial resources to pull it off. Business schools started teaching marketing and advertising based on these hackneyed methods, churning out graduates who only knew one way to do “marketing.” Brand Builder marketing and advertising became the de facto standard for “how you do it.” After a few decades, nobody even questioned the formula.
Lackluster results: The problem is you have been conditioned to believe and practice certain things about marketing and advertising that just aren’t true because they can’t grow your business. All you (and your ad agency) have learned about marketing is garbage because it doesn’t allow you to accurately, effectively and succinctly portray your inside reality to the outside world. This is a product of years of conditioning of marketing the wrong way.
The current state of marketing is a mess. Most ads can be classified into two categories: 1) institutional advertising or 2) menu-board style advertising. Institutional ads essentially say, “Here’s our name, here’s our best attempt at being creative, and here’s the biggest budget we could muster to support this C.R.a.P. (Creative Repetition and Positioning). Virtually all ad agencies large and small – specialize in institutional advertising. It’s what you see in most print and TV ads.
Menu-board advertising essentially says, “Here’s our name and here’s a list of what we have for sale.” Just like a menu at a restaurant. For example, “We’re law firm. We handle motor vehicle accidents, medical malpractice, nursing home abuse, work-related injuries, wrongful death, dog bites, social security disability, dangerous drugs, and truck accidents.” Oh and here’s a picture of one of our attorneys. Get the point? Just like a menu at a restaurant, the ad is simply a list of services or what’s for sale. You can’t measure ROI with institutional or menu-board style advertising. It’s impossible.
Next you should take a look at our Marketing Plan Outline or